As I write this, the morning sun streams through mini-blinds, casting shadows on my
work surface (a worn, mission-style oak table), my laptop (a three-and-a-half-pound
Sony VAIO), and me (a bald, mid-sized, middle-aged, German-Scotch blended American
with a passion for structuring user-focused information).
As a writer, I have the opportunity to build sentences that are visual (such as the one above)
or craft sentences that are purposeful - helping someone get a job done. I have the opportunity
to focus on how I wanted to present an image. I chose words that provided you--the reader--the ability to see.
In my example, I used location (you may have envisioned a dining room or work room), character
(you may have envisioned someone who has taken quite a few trips around the sun), action
(you may have felt "streaming"), time (morning), detail, and maybe emotion.
Writing enables others to envision. Writing enables others to get their jobs done. If we care about
others, we can attend to how we craft words, so we can help them out.
Contact me to discuss ways to write with the user in mind.